Capital events
When a fundraise, transaction or investment milestone requires a credible investment narrative and coordinated communications.
Independent strategic communications advisory
Strategic communicationsfor reputation, capital and growth.
When we help
When clients bring us in
Reputation
When the business needs to strengthen its position, address greater scrutiny or navigate a sensitive external moment.
Market entry
When entering a new market requires a relevant local narrative and credible engagement with media and stakeholders.
Leadership
When a founder, executive or investment partner needs a stronger external position connected to the business strategy.
Expertise
A clear position.
A credible voice.
We clarify how a business should be understood and build the narratives, leadership voice and external credibility required to support its priorities.
Corporate & Executive Positioning
Define the corporate narrative and leadership position around the business strategy, the evidence and the audiences that matter.
Financial & Fundraising Communications
Build a credible investment narrative and coordinate communications around fundraising, transactions and significant business milestones.
Impact Finance Communications
Help impact investors and ventures explain the capital they seek, the model behind it and the outcomes they intend to deliver.
International Media Relations
Turn business developments and sector expertise into relevant stories, supported by focused engagement with regional and international media.
Our clients
Who we advise
Companies & founders
We work with leadership teams building their reputation, preparing to raise capital or expanding internationally.
Investors & fund managers
We help investment firms articulate their thesis, build their partners’ profiles and communicate the expertise behind their investment decisions.
Featured case study
International positioning for a Southeast Asian investment strategy.
The situation
Maestro Equity Partners wanted to strengthen its international profile around its Southeast Asian investment strategy and build greater recognition for its investment thesis and sector expertise.
The mandate
Develop the firm’s international positioning and translate its investment strategy into a clearer external narrative.
Our work
Corporate narrative · Partner positioning · Investment thesis communications · International media strategy
Selected outcomes
Selected media coverage and interviews:
Why VentureINK
Senior judgement across markets.
Investor perspective
We test the corporate story against the questions investors ask about growth, leadership and performance.
Editorial judgement
Our journalism experience helps us assess the evidence, find the story and prepare leaders for scrutiny.
Positioning across markets
We adapt positioning to business cultures, media environments and stakeholder expectations across Europe and Asia.
Founder-led counsel
Giovanni Puglisi leads each mandate. Clients work directly with the senior advisers responsible for delivery.
How we work
The right support for the mandate.
We agree the scope, priorities and measures of progress at the outset.
Retained Counsel
Ongoing senior advice on positioning, reputation and communications priorities.
Fractional Leadership
Part-time communications leadership to direct teams, coordinate partners and oversee delivery.
Project Mandates
Focused support for a fundraise, transaction, market entry or positioning brief, with agreed deliverables and timing.
Company
About
Founded by a former journalist, VentureINK brings together senior advisers with backgrounds in financial journalism, venture capital and international media, combining editorial judgement, investor perspective and cross-border communications expertise.
Giovanni Puglisi
Founder & Principal
Giovanni is a strategic communications adviser with more than 15 years of experience across EMEA and APAC. His work spans journalism, reputation strategy, financial communications, policy and cross-border advisory.
Carolyn Cohn
Europe Senior Advisor, Financial Communications
Carolyn is a London-based financial communications adviser with two decades covering global markets, much of it at Reuters. Her reporting has covered insurance, fund management, pensions and emerging and frontier markets.
Michael Tatarski
Asia Advisor, Editorial & Communications
Michael is a communications adviser, journalist and editor focused on Southeast Asia. Former Communications Manager at venture capital firm AVV, he publishes Vietnam Weekly and contributes to the South China Morning Post.
Contact
Discuss a mandate.
Speak directly with us about your business priority, the audiences you need to reach and the support you require.
